Category Archives: Marketing

You Are Known by the Company You Keep!

That is correct, you and your business are known by the company you keep. That is why we like to tell our readers and friends that you can find the Family in well-known places like Walgreens and CVS Pharmacies, as well as in senior-friendly restaurants like Denny’s, DB Pickles, Peach Valley Café and Port […]

Let’s THINK About Marketing to Seniors

senior on ipad

Most entrepreneurs, professional practices, service providers and business people spend a lot of time thinking about their own business, their product or service and how they can improve it. They spend less time thinking about how they market this output in general and less still about the market segments they are trying to reach. Marketing […]

Do You Know What Seniors Are Doing Online?

senior couple biking wm

“Know your market.” That is a key to success in any sector or demographic. What do your targeted customers do when they look for entertainment or recreation, shop or make a buying decision, especially on the internet? At and, our customer base is seniors and 55+ adults. We have a special interest in […]

Suggestions for Connecting to Seniors

Senior friends

How can a business, a service or even a professional practice attract new customers, especially seniors? Senior and 55+ consumers are highly prized as patrons, because they are noted for their loyalty to brands, products and service providers. Winning a senior customer often means having a great customer for life, and has a way […]

Converting Senior Consumers


How do you convert a 55+ or senior consumer to your brand, your service or product? We know how! The professionals at have spent years developing our relationship with senior readers, viewers and consumers. We have not done this by sitting in the office and waiting for senior consumers to just drop in! No, […]

Local Marketing Opportunities Magazine

The professionals at have spent years developing a special relationship with our senior readers, viewers and friends. Our blog articles are aimed especially at the 55+ adult, our YouTube and Facebook sites are there to inform and help seniors, our printed and online senior magazine ( Magazine) is filled with senior-related material. In […]

Marketing to Seniors

Senior friends

Marketing to seniors can be a challenge. The tastes, subject matter, styles and even the graphics that appeal to senior readers or viewers may be very different from those of other demographics. Marketing professionals tell us that in general, seniors are more cautious and thoughtful about buying decisions than are younger people. They are more […]