Does YouTube Advertising Work for Seniors?

senior on ipad

The question stated above seems a little dated these days. Almost all senior and 55+ adult advertisers have seen the light on this issue. The answer is, Yes! Among the organizations that know this well are the American Association of Retired People (AARP) and the National Council On Aging (NCOA); both have their own YouTube Channel, subscribed to and watched by thousands each day.

The 55+ adult and senior demographic is the fastest growing group online. Boomers and seniors spend more time per week online than they do watching TV. The reality of boomer and senior internet activity cannot be denied. At the Family of organizations, we have known this for years. Today, we publish a quarterly printed magazine, the Magazine, but our roots go back to an online web effort that was aimed mainly at helping seniors find assisted living options. We have grown far beyond that original mission, but websites, social media, Facebook and YouTube have remained important tools we use to reach seniors and 55+ adults.

The insert section in our magazine has provided a way to help small businesses and service providers to reach seniors in print. We compliment this highly effective print effort with expert use of online promotion, including Facebook and YouTube. Why? Because we know how much these media are now influencing our seniors. Please take time to look at these multimedia efforts:

This is how we attract and convert 55+ consumers: multi-media, proactive and hands-on! We have been doing it for years for professional practitioners, financial planners, home repair and roofing contractors, home care providers and we can do it for you. Placing an ad in the system is a great opportunity to leverage your advertising dollar in a way that increases your exposure in print, on the web and on social media. We can introduce you to the “Silver Consumer,” the most important person in many markets.

Nowhere is that Silver Consumer more important than in the Volusia, Flagler and greater Central Florida areas. Winning those Silver Consumers means having a great customer for life. Read our plan in, “Especially for Advertisers, ” then call us at 386-204-4727 or Contact us at

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