Why Do Baby Boomers Matter?
A judge once asked Willie Sutton, the famous bank robber, why he wasted his talent on holding up banks. Willie had a simple reply, “That’s where the money is, that’s why!”
We don’t want you to follow Willie’s example in choosing a line of work, but his observation about going where the money is makes sense to honest business people. If you have not considered the importance of the senior market to your business, you are probably missing a huge opportunity. […]