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Why Do Baby Boomers Matter?

///Why Do Baby Boomers Matter?
  • senior on ipad

Why Do Baby Boomers Matter?

A judge once asked Willie Sutton, the famous bank robber, why he wasted his talent on holding up banks. Willie had a simple reply, “That’s where the money is, that’s why!”

We don’t want you to follow Willie’s example in choosing a line of work, but his observation about going where the money is makes sense to honest business people. If you have not considered the importance of the senior market to your business, you are probably missing a huge opportunity. In 2015 the U.S. News and World Report focused on the importance of 55+ adults in one of its Market Insights Reports.

That report found that by the end of 2017, over half of the adult population in the U.S. will be over 50. That number is surely larger now.  As a typical internet marketing agency, Axiom (the technical arm of the OurSeniors Family) does a lot of branding strategies for all types of organizations. We know that branding your business as “senior-friendly’” or “senior-oriented,” is one of the most effective ways to get and keep repeat customers. These patrons can form the base of successful marketing campaigns.

That is why the senior and mature adult population matters to you, your business, professional practice or service organization. Let Axiom and the organizations show you how we have been doing it successfully for years. You can find out more right now by:

Have a great day, and act now to take advantage of this opportunity.


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