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Marketing

Our Wide, Wide Reach

We have been communicating with and influencing seniors and 55+ adults for years. The OurSeniors.net Family of trusted organizations, including OurSeniorsDiscounts.net, has really spread its wings in the past year. As we introduced the OurSeniorsDiscounts.net section to our printed publication, we have also spread our distribution far and wide.

Yes, but to what end? The answer is simple: We Reach Seniors & 55+ Adults! It might help to quantify that statement. How many seniors and 55+ adults are we talking about? […]

Our Wide, Wide Reach2019-07-25T10:05:55-04:00

Do Seniors Still Shop?

We like to say that the OurSeniorsDiscounts.net distribution specifically targets the senior and over-55 adult market. What does that mean? The most important thing it means is that we target a huge section of the total market for many types of goods and services. This can range from legal and financial services to hair stylists to health insurance to pizza.

The next time you are in a Walmart, Walgreens, CVS, Denny’s Restaurant, or Dollar Tree Store, look around and do your […]

Do Seniors Still Shop?2019-07-18T14:48:16-04:00

Why Do Baby Boomers Matter?

A judge once asked Willie Sutton, the famous bank robber, why he wasted his talent on holding up banks. Willie had a simple reply, “That’s where the money is, that’s why!”

We don’t want you to follow Willie’s example in choosing a line of work, but his observation about going where the money is makes sense to honest business people. If you have not considered the importance of the senior market to your business, you are probably missing a huge opportunity. […]

Why Do Baby Boomers Matter?2019-07-18T14:46:58-04:00

Face It!

Last year there was a good deal of chatter about the demise of Facebook. As Mark Twain once said, “Reports of my death are exaggerated.” Three months ago, Facebook announced that the number of people who log into Facebook at least once a month hit 2.2 billion as of March 31. That was up 13% year over year, a growth of 70 million active users last quarter. Notably, Facebook added one million users in the U.S. and Canada in the […]

Face It!2019-07-12T10:05:23-04:00

Does YouTube Advertising Work for Seniors?

The question stated above seems a little dated these days. Almost all senior and 55+ adult advertisers have seen the light on this issue. The answer is, Yes! Among the organizations that know this well are the American Association of Retired People (AARP) and the National Council On Aging (NCOA); both have their own YouTube Channel, subscribed to and watched by thousands each day.

The 55+ adult and senior demographic is the fastest growing group online. Boomers and seniors spend more […]

Does YouTube Advertising Work for Seniors?2019-06-21T09:48:36-04:00

Seniors ARE Online

We have made this point before, but we cannot repeat it enough – “Seniors Are Online!” If you miss this fact, you are ignoring a huge part of the market. Here is what the very respected Pew Research Center had to say two years ago.

“Although seniors consistently have lower rates of technology adoption than the general public, this group is more digitally connected than ever. In fact, some groups of seniors – such as those who are younger, more affluent […]

Seniors ARE Online2019-06-21T09:45:46-04:00

The Value of Senior Promotions

It should not surprise anybody that the OurSeniors.net Family concentrates on marketing to mature adults and seniors. After all, that is in the name, isn’t it? But, if you are a small business person, a local service provider or professional practice, why should this matter to you?

It should matter, because in all likelihood you are in a business that can benefit greatly from senior and mature adult patrons. Nowhere is this truer than it is in the state of Florida, […]

The Value of Senior Promotions2019-05-24T09:35:29-04:00

You Are Known by the Company You Keep!

That is correct, you and your business are known by the company you keep. That is why we like to tell our readers and friends that you can find the OurSeniors.net Family in well-known places like Walgreens and CVS Pharmacies, as well as in senior-friendly restaurants like Denny’s, DB Pickles, Peach Valley Café and Port Orange Steakhouse. Those establishments want to court the senior and 55+ adult market. Did we mention Walmart and Dollar Tree Stores?

You can also find us […]

You Are Known by the Company You Keep!2019-04-18T08:28:17-04:00

Let’s THINK About Marketing to Seniors

Most entrepreneurs, professional practices, service providers and business people spend a lot of time thinking about their own business, their product or service and how they can improve it. They spend less time thinking about how they market this output in general and less still about the market segments they are trying to reach. Marketing specifically to the 55+ and senior market probably gets little or no attention at all.

That is a huge mistake in most markets, and in the […]

Let’s THINK About Marketing to Seniors2019-03-22T13:34:54-04:00

Do You Know What Seniors Are Doing Online?

“Know your market.” That is a key to success in any sector or demographic. What do your targeted customers do when they look for entertainment or recreation, shop or make a buying decision, especially on the internet?

At OurSeniors.net and OurSeniorsDiscounts.net, our customer base is seniors and 55+ adults. We have a special interest in marketing to seniors and “boomers,” in part because of our physical location in the central and east coast Florida area. This beautiful area is home to […]

Do You Know What Seniors Are Doing Online?2019-03-14T09:58:31-04:00