Category Archives: Marketing

Pizzeria Valdiano

Pizzeria Valdiano

Want to take a break from cooking tonight? Why not try Pizzeria Valdiano in Winter Park! They have been developing and perfecting their recipes over the past 30 years. They only use the freshest ingredients and offer more than two dozen items. The Valdiano’s provides the most authentic taste of Italy. They are 12-time winners […]

Edible Arrangements Coupon

Edible Arrangements

October is almost ending, but the holiday season is about to begin! This year, instead of sending flowers or a card to your loved ones give the gift of fruit! Edible Arrangements offers a variety of platters, treats, and boxes for any occasion. All their arrangements are made with the freshest ingredients and are adorned […]

Our Wide, Wide Reach

OurSeniors Discount

We have been communicating with and influencing seniors and 55+ adults for years. The OurSeniors.net Family of trusted organizations, including OurSeniorsDiscounts.net, has really spread its wings in the past year. As we introduced the OurSeniorsDiscounts.net section to our printed publication, we have also spread our distribution far and wide. Yes, but to what end? The […]

Do Seniors Still Shop?

magazine

We like to say that the OurSeniorsDiscounts.net distribution specifically targets the senior and over-55 adult market. What does that mean? The most important thing it means is that we target a huge section of the total market for many types of goods and services. This can range from legal and financial services to hair stylists […]

Why Do Baby Boomers Matter?

senior on ipad

A judge once asked Willie Sutton, the famous bank robber, why he wasted his talent on holding up banks. Willie had a simple reply, “That’s where the money is, that’s why!” We don’t want you to follow Willie’s example in choosing a line of work, but his observation about going where the money is makes […]

Face It!

OurSeniors Discount

Last year there was a good deal of chatter about the demise of Facebook. As Mark Twain once said, “Reports of my death are exaggerated.” Three months ago, Facebook announced that the number of people who log into Facebook at least once a month hit 2.2 billion as of March 31. That was up 13% […]

Does YouTube Advertising Work for Seniors?

senior on ipad

The question stated above seems a little dated these days. Almost all senior and 55+ adult advertisers have seen the light on this issue. The answer is, Yes! Among the organizations that know this well are the American Association of Retired People (AARP) and the National Council On Aging (NCOA); both have their own YouTube […]

Seniors ARE Online

Senior friends

We have made this point before, but we cannot repeat it enough – “Seniors Are Online!” If you miss this fact, you are ignoring a huge part of the market. Here is what the very respected Pew Research Center had to say two years ago. “Although seniors consistently have lower rates of technology adoption than […]

The Value of Senior Promotions

coupons

It should not surprise anybody that the OurSeniors.net Family concentrates on marketing to mature adults and seniors. After all, that is in the name, isn’t it? But, if you are a small business person, a local service provider or professional practice, why should this matter to you? It should matter, because in all likelihood you […]