What does it mean to “target” a market segment, especially the senior market segment? All marketers aim to meet the wants, needs, and interests of consumers when developing promotional campaigns and branding strategies. However, the gap between the intended and unintended audience is not always an easy one to bridge. A good deal of expensive […]
Tag Archives: OurSeniors.net Family
13
Aug
Aug
OurSeniors.net Magazine and the OurSeniorsdiscounts.net program have now expanded to eight of the most senior-centered counties in Florida! This coverage area now reaches a 55+ and senior population of over 1.3 million. That is one and a third million Silver Consumers, and they do consume everything from automotive services to house paint to financial planning. […]
01
Aug
Aug
We have been communicating with and influencing seniors and 55+ adults for years. The OurSeniors.net Family of trusted organizations, including OurSeniorsDiscounts.net, has really spread its wings in the past year. As we introduced the OurSeniorsDiscounts.net section to our printed publication, we have also spread our distribution far and wide. Yes, but to what end? The […]
23
Apr
Apr
That is correct, you and your business are known by the company you keep. That is why we like to tell our readers and friends that you can find the OurSeniors.net Family in well-known places like Walgreens and CVS Pharmacies, as well as in senior-friendly restaurants like Denny’s, DB Pickles, Peach Valley Café and Port […]