What does it mean to “target” a market segment, especially the senior market segment? All marketers aim to meet the wants, needs, and interests of consumers when developing promotional campaigns and branding strategies. However, the gap between the intended and unintended audience is not always an easy one to bridge. A good deal of expensive advertising in general interest magazines or on TV is wasted because it is seen by an unintended audience.
The professionals at the OurSeniors.net Family of organizations […]