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Targeting Seniors

What does it mean to “target” a market segment, especially the senior market segment? All marketers aim to meet the wants, needs, and interests of consumers when developing promotional campaigns and branding strategies. However, the gap between the intended and unintended audience is not always an easy one to bridge. A good deal of expensive advertising in general interest magazines or on TV is wasted because it is seen by an unintended audience.

The professionals at the OurSeniors.net Family of organizations […]

Targeting Seniors2019-08-16T09:48:31-04:00

How to Brand Yourself, “Senior-Friendly”

We have often suggested that businesses and service providers should brand themselves as “senior friendly.” If you want to attract the patronage of the Silver Consumers who are so very important in Florida, this is a must. But how do you do this?

Because of OurSeniorsDiscounts.net’s association with the OurSeniors.net Family, we are often involved in outreach programs to seniors. Recently, the OurSeniors Family began a new venture – the OurSeniors.org group, a 501 (c) (3) nonprofit organization. OurSeniors.org exists […]

How to Brand Yourself, “Senior-Friendly”2019-07-03T13:30:33-04:00