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Face It!

Last year there was a good deal of chatter about the demise of Facebook. As Mark Twain once said, “Reports of my death are exaggerated.” Three months ago, Facebook announced that the number of people who log into Facebook at least once a month hit 2.2 billion as of March 31. That was up 13% year over year, a growth of 70 million active users last quarter. Notably, Facebook added one million users in the U.S. and Canada in the […]

Face It!2019-07-12T10:05:23-04:00

Meeting the Senior Consumer is a part of the Family of organizations. For years, we have been serving the needs of seniors and connecting them to businesses and professionals who share our passion. At the same time, we provide those business and professional people an avenue through which they can influence the 55+ adult and senior market.

Have you ever thought how useful it would be to meet with a group of potential clients, customers or contributors? We have, and the OurSeniors Family […]

Meeting the Senior Consumer2019-07-03T13:31:36-04:00

Happy Birthday, USA!

Happy Birthday, America and All You Stand For. Today is our nation’s 243rd Birthday! It is also a great big sales event. Switch on the TV or radio today and you are going to see and hear a lot of very expensive advertising.

Has it ever occurred to you that a great deal of that advertising completely misses the audience for which it was intended? If you are Home Depot or Lowes, you can afford to advertise cordless drills knowing that […]

Happy Birthday, USA!2019-06-28T11:47:03-04:00 in Orange and Seminole Counties makes it possible for your business or service to reach the vital 55+ adult and senior consumer market sector in an effective and leveraged way. Our representative in the Orange & Seminole County area, Gena Fernandez, can explain this opportunity in detail. Let her show you how to use the program to reach the senior and 55+ market.

She can also tell you about our unique Brunch and Learn Events that offer professionals and service providers a chance […] in Orange and Seminole Counties2019-06-28T11:41:39-04:00

Does YouTube Advertising Work for Seniors?

The question stated above seems a little dated these days. Almost all senior and 55+ adult advertisers have seen the light on this issue. The answer is, Yes! Among the organizations that know this well are the American Association of Retired People (AARP) and the National Council On Aging (NCOA); both have their own YouTube Channel, subscribed to and watched by thousands each day.

The 55+ adult and senior demographic is the fastest growing group online. Boomers and seniors spend more […]

Does YouTube Advertising Work for Seniors?2019-06-21T09:48:36-04:00

Seniors ARE Online

We have made this point before, but we cannot repeat it enough – “Seniors Are Online!” If you miss this fact, you are ignoring a huge part of the market. Here is what the very respected Pew Research Center had to say two years ago.

“Although seniors consistently have lower rates of technology adoption than the general public, this group is more digitally connected than ever. In fact, some groups of seniors – such as those who are younger, more affluent […]

Seniors ARE Online2019-06-21T09:45:46-04:00

Near ME!

Do you know that the words, “near me” are some of the most common phrases seen in online searches? If you typed only the letters, “b-a-k-e-r-i” before Chrome and Google showed the most common ending to this letter combination: “bakeries near me.” The search algorithm knows that of the tens of millions of searches that have started with these letters, the most common query is aimed at finding a local bakery.

The professionals at Axiom, the technical arm of the […]

Near ME!2019-06-13T13:57:38-04:00

Growing, Growing, Growing

That’s Right!  The Family, Magazine and the discount program continues to grow and grow and grow! Recently, we counted 252 pickup locations for the magazine with its senior discount section.  Just two years ago, there were no (that’s Zero) locations; in fact, there was no magazine!

Why has the Family grown so wide and fast? We now cover eight of the most senior-concentrated counties in Florida with our printed product, and we reach thousands more with […]

Growing, Growing, Growing2019-06-13T13:50:41-04:00

Practice Makes Perfect

The professionals are part of a larger organization that has been catering to the senior market for a long time. Recently, one of our writers discovered a key fact digging around in statistics from the Florida Office of Economic and Demographic Research (EDR). He found that the coverage area of the Family is already home to over 1.3 million senior consumers. It’s going to grow too!

If you are a business, a service provider or even a professional practice, […]

Practice Makes Perfect2019-06-07T11:21:36-04:00