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Remembering 9/11

At 8:46 in the morning the north tower of the World Trade Center was attacked by terrorists eighteen years ago, in hopes of creating chaos in our nation. Though it has been almost two decades since the tragedy, we do not forget the sacrifices of the American men and women who lost their lives on that day. More than 2,977 innocent people were killed and more than 6,000 were injured, including rescue personnel who were attempting to save the victims. […]

Remembering 9/112019-09-09T09:40:17-04:00

Is home buying possible for Seniors in 2019?

When it comes to buying a home, it is never too late to purchase property especially, if the markets in your favor. Purchasing a home is one of the safest ways to invest your money, even more, so if you’ve been renting all your life. Owning versus renting provides a sense of security and independence. You are solely responsible for your home, each payment or repair that is made to your home is an investment that will hopefully evolve into […]

Is home buying possible for Seniors in 2019?2019-08-29T16:01:59-04:00

Our Very Extended Family

If you have had contact with, or any part of the OurSeniors Family of services and organizations, you know that we are an extensive collection of talent and facilities. Our traditional web presence, at, the printed and online versions of Magazine are examples of our online and in-print reach.

The Brunch and Learn Events, give us a chance to meet and network personally with seniors, the Silver Consumers we want to reach and influence. Our […]

Our Very Extended Family2019-08-27T09:17:41-04:00

Targeting Seniors

What does it mean to “target” a market segment, especially the senior market segment? All marketers aim to meet the wants, needs, and interests of consumers when developing promotional campaigns and branding strategies. However, the gap between the intended and unintended audience is not always an easy one to bridge. A good deal of expensive advertising in general interest magazines or on TV is wasted because it is seen by an unintended audience.

The professionals at the Family of organizations […]

Targeting Seniors2019-08-16T09:48:31-04:00

A Wide, Wide Net

As part of the Family, the OurSeniorsDiscounts organization can cast a wide net. We have been marketing to seniors for years, first through mail, then by internet, social media, print media and in face-to-face meetings during our Brunch and Learn events. We have the specialized skills needed to reach the senior market, the Silver Consumer who is so critical to success.

Our net is wide in the physical sense, with over 250 distribution points for our first-class publication, the […]

A Wide, Wide Net2019-08-08T09:33:09-04:00

Our Eight Counties are Great Counties! (for Senior Marketers) Magazine and the program have now expanded to eight of the most senior-centered counties in Florida! This coverage area now reaches a 55+ and senior population of over 1.3 million. That is one and a third million Silver Consumers, and they do consume everything from automotive services to house paint to financial planning.

The Family of organizations can offer you direct mail, local distribution at over 250 senior-frequented locations, participation in our direct-contact Brunch and Learn events and […]

Our Eight Counties are Great Counties! (for Senior Marketers)2019-08-08T09:31:35-04:00

What Kind of Businesses Are in the OurSeniorsDiscounts Directory?

Before you say, “Not me” to advertising in a senior-oriented medium like, or Magazine, take a minute to look at the professionals and business owners who do. What do you think you will find?

There are some entries that you would expect. Senior placement advisors, Medicare insurance providers, and organizations that deliver expert in-home care are all represented. But so are nonprofits, community service organizations, tax experts and computer services organizations. The fact is that most seniors remain active […]

What Kind of Businesses Are in the OurSeniorsDiscounts Directory?2019-08-01T10:15:57-04:00

Our Wide, Wide Reach

We have been communicating with and influencing seniors and 55+ adults for years. The Family of trusted organizations, including, has really spread its wings in the past year. As we introduced the section to our printed publication, we have also spread our distribution far and wide.

Yes, but to what end? The answer is simple: We Reach Seniors & 55+ Adults! It might help to quantify that statement. How many seniors and 55+ adults are we talking about? […]

Our Wide, Wide Reach2019-07-25T10:05:55-04:00

How do you get your business noticed?

How do you get a new customer, a new client, patient or patron?  To start, you must get their attention, but how? How will your business grab the attention of new customers? The pros at the Family of organizations can show you how, because we have been doing it for a long time.

We can get your business name in front of thousands of potential customers in a simple, highly effective way, in fact, in numerous ways. Our high-quality, senior […]

How do you get your business noticed?2019-07-25T10:03:51-04:00

Do Seniors Still Shop?

We like to say that the distribution specifically targets the senior and over-55 adult market. What does that mean? The most important thing it means is that we target a huge section of the total market for many types of goods and services. This can range from legal and financial services to hair stylists to health insurance to pizza.

The next time you are in a Walmart, Walgreens, CVS, Denny’s Restaurant, or Dollar Tree Store, look around and do your […]

Do Seniors Still Shop?2019-07-18T14:48:16-04:00