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The Value of Senior Promotions

///The Value of Senior Promotions
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The Value of Senior Promotions

It should not surprise anybody that the Family concentrates on marketing to mature adults and seniors. After all, that is in the name, isn’t it? But, if you are a small business person, a local service provider or professional practice, why should this matter to you?

It should matter, because in all likelihood you are in a business that can benefit greatly from senior and mature adult patrons. Nowhere is this truer than it is in the state of Florida, the number one senior population state in the nation. National marketing organizations understand this very well. Every year, they spend millions of dollars to influence senior consumers of food, financial services, goods and services of all types.

If you do an internet search for a term like “senior coupons” or “senior bargains,” you will get dozens (no, make that thousands) of results. Many of the first page results are paid ads, purchased by websites that are actually affiliate marketers. That is, they are paid by other businesses to get consumers to click on their name, go to their website and print a coupon or sign up for some special offer aimed at senior consumers.

What kind of company would pay for this promotion? Are they small upstarts or businesses that no one has ever heard of? Not at all! A quick search turned up several websites that “aggregate” coupons from nationwide businesses that offer senior coupons or other incentives. There are travel bargains from companies like American Airlines, Holiday Inn, Marriott Hotels, Motel 6, Alamo Car Rentals, Hertz Car Rentals, Econo Lodge, even Amtrack! Retail stores like Walgreens, Kohls, TJ Maxx, Rite Aid and Stein Mart offer senior incentives or coupons. Restaurants like Denny’s, Dunkin Donuts, Golden Corral, and Bennigans are eager to have senior patrons.

All these names were on a page that was directed especially at Florida’s seniors! Please see the pattern here; these major companies are all offering Florida seniors some incentive to try their product or service. These professionals understand how important it is to get a share of the senior market, and you should too. But if you are a local provider or merchant, how can you afford this? has the answer. We have years of experience reaching out to senior patrons, and now we want to help you to do the same. As part of the family, we are dedicated to serving the needs of seniors and “boomers” in all ways possible. At the same time, we provide business and professional people with a ready-made way to connect to these potential customers or clients.

Our printed publication, the Magazine is already an established success. Each quarter, thousands of copies of this magazine are distributed free to seniors and their loved ones through outlets in seven counties (see a complete list at Pickup Locations). Now, this popular vehicle includes a pullout section of coupons and special offers aimed specifically at the Silver Consumers you want to reach. By placing a coupon offer in the pullout, you will get your business noticed by thousands of senior consumers, potential clients or customers. The discount or special offer incentivizes seniors to try your product or service.

If you are looking for a way to build your client or customer base, or to build loyalty in established patrons, has a way to help. Find out how by reading our plan in, “Especially for Advertisers.” We can be reached at 386-204-4727 or Contact


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