Seniors Are Online

We have made this point before, but we cannot repeat it enough – “Seniors Are Online!” If you miss this fact, you are ignoring a huge part of the market. Here is what the very respected Pew Research Center had to say two years ago.

“Although seniors consistently have lower rates of technology adoption than the general public, this group is more digitally connected than ever. In fact, some groups of seniors – such as those who are younger, more affluent […]