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Get Your Copy Today! Magazine, the flagship publication of the OurSeniors Family goes hand-in-hand with Each and every printed copy of this fine publication carries with it the OurSeniorsDiscounts Coupon Directory of great deals aimed at the 55+ and senior market. Imagine what an advantage it would be to have your business or professional practice featured in the Directory.

Right now, the Summer Edition of Magazine is being distributed to more than 250 pickup locations throughout an eight-county area in central Florida […]

Get Your Copy Today!2019-07-12T10:06:30-04:00

Face It!

Last year there was a good deal of chatter about the demise of Facebook. As Mark Twain once said, “Reports of my death are exaggerated.” Three months ago, Facebook announced that the number of people who log into Facebook at least once a month hit 2.2 billion as of March 31. That was up 13% year over year, a growth of 70 million active users last quarter. Notably, Facebook added one million users in the U.S. and Canada in the […]

Face It!2019-07-12T10:05:23-04:00

Meeting the Senior Consumer is a part of the Family of organizations. For years, we have been serving the needs of seniors and connecting them to businesses and professionals who share our passion. At the same time, we provide those business and professional people an avenue through which they can influence the 55+ adult and senior market.

Have you ever thought how useful it would be to meet with a group of potential clients, customers or contributors? We have, and the OurSeniors Family […]

Meeting the Senior Consumer2019-07-03T13:31:36-04:00

How to Brand Yourself, “Senior-Friendly”

We have often suggested that businesses and service providers should brand themselves as “senior friendly.” If you want to attract the patronage of the Silver Consumers who are so very important in Florida, this is a must. But how do you do this?

Because of’s association with the Family, we are often involved in outreach programs to seniors. Recently, the OurSeniors Family began a new venture – the group, a 501 (c) (3) nonprofit organization. exists […]

How to Brand Yourself, “Senior-Friendly”2019-07-03T13:30:33-04:00

Happy Birthday, USA!

Happy Birthday, America and All You Stand For. Today is our nation’s 243rd Birthday! It is also a great big sales event. Switch on the TV or radio today and you are going to see and hear a lot of very expensive advertising.

Has it ever occurred to you that a great deal of that advertising completely misses the audience for which it was intended? If you are Home Depot or Lowes, you can afford to advertise cordless drills knowing that […]

Happy Birthday, USA!2019-06-28T11:47:03-04:00 in Orange and Seminole Counties makes it possible for your business or service to reach the vital 55+ adult and senior consumer market sector in an effective and leveraged way. Our representative in the Orange & Seminole County area, Gena Fernandez, can explain this opportunity in detail. Let her show you how to use the program to reach the senior and 55+ market.

She can also tell you about our unique Brunch and Learn Events that offer professionals and service providers a chance […] in Orange and Seminole Counties2019-06-28T11:41:39-04:00

Does YouTube Advertising Work for Seniors?

The question stated above seems a little dated these days. Almost all senior and 55+ adult advertisers have seen the light on this issue. The answer is, Yes! Among the organizations that know this well are the American Association of Retired People (AARP) and the National Council On Aging (NCOA); both have their own YouTube Channel, subscribed to and watched by thousands each day.

The 55+ adult and senior demographic is the fastest growing group online. Boomers and seniors spend more […]

Does YouTube Advertising Work for Seniors?2019-06-21T09:48:36-04:00

Seniors ARE Online

We have made this point before, but we cannot repeat it enough – “Seniors Are Online!” If you miss this fact, you are ignoring a huge part of the market. Here is what the very respected Pew Research Center had to say two years ago.

“Although seniors consistently have lower rates of technology adoption than the general public, this group is more digitally connected than ever. In fact, some groups of seniors – such as those who are younger, more affluent […]

Seniors ARE Online2019-06-21T09:45:46-04:00

Near ME!

Do you know that the words, “near me” are some of the most common phrases seen in online searches? If you typed only the letters, “b-a-k-e-r-i” before Chrome and Google showed the most common ending to this letter combination: “bakeries near me.” The search algorithm knows that of the tens of millions of searches that have started with these letters, the most common query is aimed at finding a local bakery.

The professionals at Axiom, the technical arm of the […]

Near ME!2019-06-13T13:57:38-04:00