Let’s THINK About Marketing to Seniors
Most entrepreneurs, professional practices, service providers and business people spend a lot of time thinking about their own business, their product or service and how they can improve it. They spend less time thinking about how they market this output in general and less still about the market segments they are trying to reach. Marketing specifically to the 55+ and senior market probably gets little or no attention at all.
That is a huge mistake in most markets, and in the […]