“Know your market.” That is a key to success in any sector or demographic. What do your targeted customers do when they look for entertainment or recreation, shop or make a buying decision, especially on the internet?
At OurSeniors.net and OurSeniorsDiscounts.net, our customer base is seniors and 55+ adults. We have a special interest in marketing to seniors and “boomers,” in part because of our physical location in the central and east coast Florida area. This beautiful area is home to one of the highest concentrations of seniors in the United States. It is a vital concern to us to know what our seniors are doing, both online and otherwise. In fact, the pros at OurSeniors.net have spent years developing a special relationship with senior readers, viewers, networkers and friends.
Networking directly with seniors has taught us that Silver Consumers are very much active on the internet. The Pew Research Center found that 87% of the adults aged 50 to 64 are online! This is a group that is still actively looking for products, services and information; they also have the financial resources to purchase everything from theatre tickets to new pickup trucks. Pew says that even older seniors, aged 70 to 74 are online daily!
Google research has shown that search engines are the number one way in which boomers and seniors gather information about services and products they want to purchase. If your business wants to get a share of this vital market sector, it must be on line and have an online, senior-friendly strategy as well as traditional outreaches.
Seniors and boomers may be acting more like teenagers than you or your marketing and branding strategies give them credit for. However, OurSeniorsDiscounts.net understands that mature adults are more skeptical and analytical than are younger consumers. Your social media, branding strategy and promotional efforts should aim to inspire and educate seniors, not just to sell them. Whenever possible, award them special offers and or invitations.
How can a business, a service provider or even a professional practice attract 55+ adults and seniors as new customers, clients or patients? If you are looking for a way to build your client or customer base, or to build loyalty in established patrons, OurSeniorsDiscounts.net has a way to help. We have years of experience reaching out to senior patrons, and now we want to help you to do the same. As part of the OurSeniors.net family, we are dedicated to serving the needs of seniors and “boomers” in all ways possible. At the same time, we provide business and professional people with a ready-made way to connect to these potential customers or clients.
Our printed publication, the OurSeniors.net Magazine is already an established success. Each quarter, thousands of copies of this magazine are distributed free to seniors and their loved ones through outlets in seven counties (see a complete list at Pickup Locations). Starting with the April 2019 Edition, this popular vehicle will include a pullout section of coupons and special offers aimed specifically at the Silver Consumers you want to reach. By placing a coupon offer in the OurSeniorsDiscount.net pullout, you will get your business noticed by thousands of senior consumers, potential clients or customers. The discount or special offer makes it all the more likely that they will try your product or service.
This is a great opportunity to leverage your advertising dollar in a way that increases your exposure in print, on the web and on social media. Visit our new website at OurSeniorsDiscounts.net and you will get a good idea of how easy it will be for seniors to find and print your coupon online as well as to clip it in the old-fashion way. You can get details about this outstanding opportunity by calling 386-204-4727, or contact us by email at Contact OurSeniorsDiscounts.net.
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